Advertising and Design

Creativity might be the first thing that comes to mind when considering a career in advertising; however, there are many technical aspects of this industry. Designers are instrumental in developing the accurate look and feel of print or online media and use design tools to create brochures, magazines, newspapers, packaging, signs, direct mail pieces, and forms.

By using computer software, designers format text, pictures, graphics, and logos to fit appropriately on anything from a magazine page to newspaper classified ads, or even the graphics on the side of a bus- or a bus bench for that matter! Advertising is everywhere and designers provide the specialized skills to take a company’s message and present it in a professional, eye-catching way.

A good eye for design, strong proof reading skills, and excellent aptitude with design software are all key ingredients for success in this field. Advertising designers often complete a Bachelor’s degree where they take classes in print production, desktop publishing, web design, and graphic arts. As payscale.com points out, ad designers can start an entry level position around $35,000* on average and can work in small or large businesses with a variety of media. They can also work independently doing freelance projects for clients.